What is the Big Deal with Modern Midcentury Design?


Although the wildly popular show, Mad Men, drew to a close this year, and you will no longer see Don Draper suavely dressed behind his desk or sitting on the sleek couch in his office, you will still see these pieces of furniture, along with many like them, in homes across the world. Why? Because the world is consumed by Modern Midcentury furniture, and Fresh Industries knows it. That is why we have specialized in bringing stylish modern midcentury furniture to consumers across the globe!

Modern Midcentury furniture is characterized by simple designs with clean lines and gentle curves, beautiful woods, and graphic patterns. This style began popping up in homes in the 1930s with urbanization and the public’s need for durable yet stylish furniture that would be easy to move, and stayed popular until the middle of the 1960s.

Then, in the 1980s, this style started gaining popularity again due to its vintage look. Besides that, the most well-known pieces of modern midcentury furniture were only available to “the trade,” meaning only architects and designers had access to these pieces making them rare and desirable to the lay consumer.

Just as a television show has kept modern midcentury furniture popular to the public in recent years, the art world has also played a part. In 1999, the Library of Congress opened “The Work of Charles and Ray Eames: A Legacy of Invention” to celebrate the work of the two brothers who are credited with much of the modern midcentury trend, and it visited six major cities in the United States that year. In 2009, the Museum of Modern Art displayed over 100 pieces of furniture from 1944-1956 that brought the modern midcentury look back to the attention of the public. And this year, The Museum of Fine Arts in Boston hosted “Mad Style: Midcentury Modern Design” that was inspired by Mad Men.

Beyond the television and art, the obsession with modern midcentury furniture comes down to its timeless look. This design has proven to stand the test of time.